CASE STUDY – Aurora Adventures

CASE STUDY – Aurora Adventures


Mary, founder and Managing Director of Aurora has a passion for adventure and for changing the world. Mary has spent the last 12 years in the adventure delivery and events management field leading treks across the world and designing and delivering logistics associated with all types of events. She has spent the last 7 years solely in the charity events and adventure management space. She is committed to assisting charities, not for profits, organisations and individuals transform into the very best they can be.


In 2018 Mary and her new executive team partnered with Andrea and Diana at Stratshops to review the Aurora strategic plan, clarify roles and responsibilities and set the direction for imminent growth.


VISION: We provide inspiring experiences, connecting people with purpose, to change lives and change the world.
MISSION: We deliver unique adventures, events, learning and charity solutions collaboratively, safely and ethically.
VALUES: We value experiences – stories are best told with experiences
We value teamwork – together we make the magic
We value the collective voice – the power of the one voice
We value support – supporting people to step outside of their comfort zone
We value purpose – every step is a step with purpose
We value safety – we make every step thinking “safety first”


Today Aurora is on track to exceed all expectations while operating in a highly competitive sector.


  • Client Aurora
  • Date December 10, 2018
  • Tags Strategic Planning

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